Wednesday, May 01, 2013

Why opportunity can be everything and budget nothing.

Given a suitably massive budget, and the access to resources that it brings, then surely commercial musical success will be assured? Well, for some decades that was very much the modus operandi of the major labels and for a long while it worked, in so far as the successes were more than able to bank-roll the flops as well as the often ridiculously wasteful corporate processes, functionaries and flunkies that the industry acquired along the way.
It has been seen before, and indubitably it will be seen again, in a great variety of industries... The idea that something is 'too big, for which read too self-important, to fail'.
Trains it has repeatedly been discovered do not actually run at all well when fuelled by gravy and, as any fireman will tell you, the best strategy is almost always to keep the fire even, lean and hot: The costs, both pecuniary and physical, within proportion to expectation and yet the ambition beyond both. This is a fact that the legion of independent record labels have long been acquainted with and this is a 'taster CD' from just one of them that arrived here with me today.

Owlet Music is based in beautiful, rural mid-Wales, very far from the centres of the UK music industry. That doesn't matter one bit - they have both the talent and the opportunity available to them but without the commotion and distraction of the cities. I suspect that I shall be writing much more on this and related themes in the coming months but, in the meantime, Owlet has just delivered one of the finest LPs of 2013 so far. It is hardly shaping up as a barren year and neither does it look like changing in that respect in the coming months.
That is Trwbador - Trwbador, the d├ębut album from the duo that I have mentioned before. Another one to watch, by the way, is Casi Wyn from Bangor and her EP1 (Recordiau IKaChing). 

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