Jem is Down To Earth again...

Who made up all the rules?
We follow them like fools!
Believe them to be true
Don't care to think them through.

I'm sorry, so sorry
I'm sorry it's like this.
I'm sorry, so sorry
I'm sorry we do this.

Part of the lyric of They (2004).

Some time ago I wrote a post, Asleep Again?, wondering what had happened to the artist Jem. It is now confirmed that her second album will be released by ATO Records, initially in the US, on September 16.

Down To Earth, not to be confused with the 1979 Rainbow album of the same name, is already on order based both on my continued liking for her 2004 début album Finally Woken, which was one of the first handful of albums I ever reviewed and I stand by what I wrote then, and the fact that Lester Mendez (Shakira Dónde Están Los Ladrones and others) has been involved in the production of this album. Stranger still is that, perhaps because Jem is now resident in California, some in the US are portraying her as their new best export to us here in the UK.

It will certainly be a good trick if she can do it, not least because she was brought up in Penarth (Glamorgan) and the other UK female solo artist currently making headway in the US is Duffy, with her album Rockferry, and she comes from Nefyn, a small town on the Llŷn Peninsula in Gwynedd. While their music is very different indeed what we have here is two singers, from almost opposite corners of Wales, neither of whose music is noticeably inspired by traditional Welsh music. It is not that Wales is a vast land but neither is it crowded; at 8022 sq. miles it is about 10% smaller in area but has only 30% of the population of New Jersey.